Every 10 seconds, an Embraer aircraft takes off somewhere in the world.

( My role ) Brand language

EMBRAER is the largest aircraft company in Brazil, with a portfolio of commercial aviation, executive jets, defence and maintenance. 

Its whole rebrand involved a flexible brand system to unify the portfolio while differentiating each business unit. A grid capable of articulating image, gradient, content, logo and tagline in a range of formats was designed. Additionally, icons, signage, products, aircraft stands, and photography art direction. 

The visual system works for business-to-business and business-to-consumer. Endomarketing consultancy and materials were also created for Embraer. 

(My role)
(Industry)
(Country)
(Studio)

Brand language, brand book, photo shoot language 
Aircraft
Brazil
Tátil

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